- Subjects: 1
- Duration : Two Month
- Skill level : Moderate
- Language : English
- Course Fee: PKR
- Addmission Fee: PKR
- Examination Fee: PKR
- Assessments: Yes
Advertising is a significant aspect of communication. Historically, the media planner’s role has been to connect the advertising message to the audience through various media channels. Branding is a disciplined process used to build awareness, attract new customers, and extend customer loyalty. Positioning a brand to be irreplaceable requires a daily desire to be the best.
Course Outline
Branding
• Brand Management
• Brand
• Logo
• Tagline
• Brand Positioning
• USP
• Brand identity
• Branding
• Brand strategy
• Branding Kit
Advertising
• What is advertising?
• The Changing Role of Media Planning in Brand
• Support: Media Planning and IMC
• The Role of Communication in Advertising and Marketing
• Defining the Target Audience
• Geography’s Role in Planning
• Seasonality and Timing
• Working with Creative: Implications in Planning
• Media Communication Strategy
• Media Planning
• Evaluating Media Vehicles
• Video Media
• Audio Media
• Print Media
• Out-of-Home Media
• Sales Promotion
• Media and Campaign Measurement
• Impact of Media Ownership on Advertising Execution
• Agency Compensation Structures
• Evaluating an Advertising Media Plan
Who can opt this Course
• Professionals
• Marketing & Sales Employees
• Business Graduates
• Businessmen/Entrepreneur
Future Prospects
• Brand Managers
• Marketing Managers
• Creative Agency
Section 1: Branding
• Brand Management
• Brand
• Logo
• Tagline
• Brand Positioning
• USP
• Brand identity
• Branding
• Brand strategy
• Branding Kit
Section 2: Advertising
• What is advertising?
• The Changing Role of Media Planning in Brand
• Support: Media Planning and IMC
• The Role of Communication in Advertising and Marketing
• Defining the Target Audience
• Geography’s Role in Planning
• Seasonality and Timing
• Working with Creative: Implications in Planning
• Media Communication Strategy
• Media Planning
• Evaluating Media Vehicles
• Video Media
• Audio Media
• Print Media
• Out-of-Home Media
• Sales Promotion
• Media and Campaign Measurement
• Impact of Media Ownership on Advertising Execution
• Agency Compensation Structures
• Evaluating an Advertising Media Plan
Check some of our Students & there Parents Says?
I have done short courses from Peak Solution College and I would definately recommend it for students to get quality education.
It was founded in 2001 and it is no doubt the biggest group of short courses including computer short courses in Lahore. That means its biggest group of Punjab (province).
Peak Solution College. Best college in lahore.
Best Short Courses
Best Management System.
Best institute for education.. Teachers are really hard working.. Spacious place .. Nice staff