College of Computer Science, IT, Commerce, Business and Fashion

Course Details

Advertising is a significant aspect of communication. Historically, the media planner’s role has been to connect the advertising message to the audience through various media channels. Branding is a disciplined process used to build awareness, attract new customers, and extend customer loyalty. Positioning a brand to be irreplaceable requires a daily desire to be the best.

Course Outline

Branding

• Brand Management
• Brand
• Logo
• Tagline
• Brand Positioning
• USP
• Brand identity
• Branding
• Brand strategy
• Branding Kit

Advertising

• What is advertising?
• The Changing Role of Media Planning in Brand
• Support: Media Planning and IMC
• The Role of Communication in Advertising and Marketing
• Defining the Target Audience
• Geography’s Role in Planning
• Seasonality and Timing
• Working with Creative: Implications in Planning
• Media Communication Strategy
• Media Planning
• Evaluating Media Vehicles
• Video Media
• Audio Media
• Print Media
• Out-of-Home Media
• Sales Promotion
• Media and Campaign Measurement
• Impact of Media Ownership on Advertising Execution
• Agency Compensation Structures
• Evaluating an Advertising Media Plan

Who can opt this Course

• Professionals
• Marketing & Sales Employees
• Business Graduates
• Businessmen/Entrepreneur

Future Prospects

• Brand Managers
• Marketing Managers
• Creative Agency

Section 1: Branding

• Brand Management
• Brand
• Logo
• Tagline
• Brand Positioning
• USP
• Brand identity
• Branding
• Brand strategy
• Branding Kit

Section 2: Advertising

• What is advertising?
• The Changing Role of Media Planning in Brand
• Support: Media Planning and IMC
• The Role of Communication in Advertising and Marketing
• Defining the Target Audience
• Geography’s Role in Planning
• Seasonality and Timing
• Working with Creative: Implications in Planning
• Media Communication Strategy
• Media Planning
• Evaluating Media Vehicles
• Video Media
• Audio Media
• Print Media
• Out-of-Home Media
• Sales Promotion
• Media and Campaign Measurement
• Impact of Media Ownership on Advertising Execution
• Agency Compensation Structures
• Evaluating an Advertising Media Plan

Fee Structure

Months Fee Plan
At the time of Admission 1st Installment 50% and Admission Fee
1st week of 2nd month 2nd Installment 25%
1st week of 3rd month 3nd Installment 25%
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