Marketing Fundamentals

Course Details

Marketing is meant for exploring the need gap, wants of consumers, creating new demand, locating the untapped areas, and finding out the possibilities of selling new products. Marketing updates through current market stats to Producers to come to know specific needs and preferences of target audience and the customers.

Course Outline

• Marketing
• Need Gap
• Exchanging value-Profit Maximization
• Market research
• Segmentation,
• Market Targeting,
• Market Offerings,
• Product Positioning (USP)
• Mass Vs Customized Market
• 4Ps
• 7ps
• Branding
• Distribution
• Promotion
• Promotional Mix
• IMC
• Advertising
• Business Development
• Selling
• Designing a Marketing Plan

Who can opt this course

• Professionals
• Marketing & Sales Employees
• Business Graduates
• Businessmen/Entrepreneur

Future Propects

• Brand Managers
• Business Developers
• Marketing Managers
• Marketing Agency