College of Computer Science, IT, Commerce, Business and Fashion

Course Details

When advertisers/companies run their ads on Google which is also called Google advertising/sponsored Google campaigns. PPC (pay-per-click) marketing is a form of online advertising in which advertisers bear costs when users click their ads. There are different goals like you can Promote your product/service, create brand awareness, generate leads, and increase sales
Ads Types

Course Outline

• Introduction to PPC Networks.
• Introduction to Adwords
• Understanding Different Campaign Types
• Understanding Different PPC Metrics
• Keyword Match Types
• Learn Bidding Strategies
• Ad Extensions, Timing Schedules
• Campaign Setup :
• How to Setup Campaign on Adwords?
• Campaign Structure
• How To Write Ads
• Detailed Discussion on Ads
• Ad Extensions
• Character Limit and other details.
• Competitor Analysis
• Stealing and understanding their data?
• Quality Score
• Adwords Quality Score

Ad Strategies

• Pay Per Click(PPC)
• Cost Per Click(CPC)
• Cost Per Action(CPA)
• Cost Per Thousand Impressions (CPM)

Course unique Features

    • • Extensive Live Training

 

    • • Practical Based Classes

 

    • • Complete Content Coverage

 

    • • Live working on individual marketing campaigns(PPC Marketing)

 

    • • Individual guide for all the participants

Who Can Take This Course

      • • Business Owners

 

      • • Entrepreneurs

 

      • • Freelancers

 

      • • Students

 

      • • Professionals

 

      • • Marketing Profesionals

 

      • • Consultant And trainers

Future Prospects

• Manage your business online
• PPC Marketing Agency
• PPC Marketing Manager/Head
• PPC Marketing Expert
• Freelancing

Topics  we cover in this course

• Introduction to PPC Networks.
• Introduction to Adwords
• Understanding Different Campaign Types
• Understanding Different PPC Metrics
• Keyword Match Types
• Learn Bidding Strategies
• Ad Extensions, Timing Schedules
• Campaign Setup :
• How to Setup Campaign on Adwords?
• Campaign Structure
• How To Write Ads
• Detailed Discussion on Ads
• Ad Extensions
• Character Limit and other details.
• Competitor Analysis
• Stealing and understanding their data?
• Quality Score
• Adwords Quality Score

Fee Structure

Months Fee Plan
At the time of Admission  100%  Course and Admission Fee
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