Launching and Ranking
Content
- Fundamentals of launching and ranking, and methods of L&R (Bumboo Launch, HyperLaunch, rebatkey,
promotions, Seasonal discounts etc.) - Amazon deals (Lightening Deals, 7 Day Deals, Outlet Deals, Digital Coupon etc.)
- Exploration of Amazon VINE Program, Prime Exclusive discounts and promotions
- Setup On-Amazon advertisement, Setup Off-Amazon advertisement, Initialize influencers marketing, Enroll Vine
Program - Explore different Social Media Platforms, Target Audience, financial aspects of Advertising (Facebook, Instagram,
Pinterest etc.) - Understanding ManyChat. Where to get existing MC flows.
- Integrate keyword tracker (H10, Amz tracker etc.), Configure P&L analytics software
- Understand re-stock limits, Impact of IPI on inventory replenishment, Understand Long Term Storage Fee (LTSF),
- Short Term Storage Fee (STSF), monthly storage fee and inventory aging
- Determine peak time frame to stay instock for maximum duration, Manage cashflow efficiently to avoid being OOS
and de-ranking
Task
Assignment # 06