Manage Amazon Pay Per Click (PPC) Ads

What is ppc, Types of ads, Type of campaigns, What is exact, phrase and broad
Bid & bidding strategy (Down only, Up & Down and Fix Bids etc.)
Understanding the terms “imprassion, click, ctr, spend, cpc, order, sales, acos, roas”
Understanding ad group, biding system, placement, negative targetting & search terms
Analysing advertising Reports, different technique of optimization of ppc campaign
Navigate reports and identify non-performing search terms and ASIN
Understand Negative Keyword Targeting (Negative Phrase, Negative Exact, Negative Product)

Assignment # 05