Curriculum
- 13 Sections
- 82 Lessons
- 12 Weeks
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- Week 1/12: Fundamentals of Digital Marketing6
- 1.1Fundamentals of Digital Marketing?1 Week
- 1.2Scope / role of Digital Marketing1 Week
- 1.3Trends in Digital Marketing1 Week
- 1.4Digital Marketing for Working Professionals1 Week
- 1.5Digital Marketing for Small, Medium, and Large Businesses1 Week
- 1.6Task 1: Research and present at least three current trends in digital marketing, explaining their importance and potential impact on marketing strategies.
- Week 2/12: Keyword Research and Analysis5
- 2.1Exploring Keyword and its sources?
- 2.2Why Keywords is important in Digital Marketing?
- 2.3Keyword Research with Keyword planner
- 2.4Keyword Research with Semrush / Ubber Suggest
- 2.5Task 2: What are keywords in digital marketing, and why are they important? Additionally, how can different types of keywords contribute to effective marketing strategies, and what tools are commonly used for keyword research and finalizing keywords?
- Week 3/12: Website Essentials7
- 3.1Web Essentials (Domain, Hosting, and WordPress)
- 3.2HTML Tags understanding used for SEO
- 3.3WordPress Interface understanding
- 3.4Product SEO Understanding
- 3.5WordPress Users Management
- 3.6Top Domain and Hosting Selling Platforms
- 3.7Task 3: Discuss the role of domain names, hosting services, and WordPress in website creation. How does WordPress facilitate the process of building different types of websites, including personal, business, and eCommerce sites? Additionally, what are some of the top platforms for purchasing domain names and hosting services?
- Week 4/12: Search Engine Optimization (SEO)9
- 4.1Fundamentals of SEO?
- 4.2How do Search Engines Work?
- 4.3Introduction to SERP
- 4.4Black Hat vs White Hat SEO
- 4.5Working on On-Page SEO
- 4.6Working on Off-Page SEO
- 4.7Working On Technical SEO
- 4.8Optimizing Website Speed
- 4.9Task 4: Define SEO and elaborate on its significance in digital marketing. Describe the workings of search engines and the concept of SERP. Differentiate between Black Hat and White Hat SEO techniques. Explain the components of On-Page SEO, Off-Page SEO, and Technical SEO. Finally, discuss the importance of optimizing website speed in relation to SEO efforts
- Week 5/12: Facebook Marketing (SMM)8
- 5.1Insight of Social Media Marketing?
- 5.2Creating a Facebook Business Account and Page
- 5.3Types of Facebook Ads & Working of Facebook Ads
- 5.4How to manage Facebook with Meta Business Suite
- 5.5Audience and Target Optimization
- 5.6Placement Options in Facebook ads
- 5.7Business Portfolio in Meta Business Suits
- 5.8Task 5: What is Social Media Marketing and its role on platforms like Facebook? Discuss creating a Facebook account and page for business, types of Facebook Ads, and targeting options. Explain managing Facebook business accounts with Meta Business Suite and optimizing ad copies and landing pages for relevance.
- Week 6/12: Instagram Marketing (SMM)6
- 6.1Instagram Profile Creation
- 6.2Profile Customization
- 6.3Best Practices for Instagram Posts
- 6.4Instagram Growth Strategy
- 6.5Importance of Hash tags
- 6.6Task 6: Outline the process of creating an Instagram profile and customizing it for optimal performance. Discuss best practices for creating engaging Instagram posts and developing a growth strategy for increasing followers. Explain the importance of hashtags in Instagram marketing.
- Week 7/12: LinkedIn Marketing (SMM)9
- 7.1Exploration of LinkedIn & Best Practices for Profile Setup
- 7.2Linked Company Page Management & optimization
- 7.3Best Practices for Posts & LinkedIn Advertising
- 7.4Linkedin Ads VS Meta Ads
- 7.5Targeting Budget
- 7.6Scheduling Options
- 7.7Billing Account Setup
- 7.8Practical- LinkedIn Ad Creation
- 7.9Task 7: Introduce LinkedIn as a professional networking platform and outline best practices for setting up an effective profile. Discuss strategies for creating engaging posts on LinkedIn and explore the options available for LinkedIn advertising, including targeting, budgeting, scheduling, and billing account setup. Finally, describe the practical steps involved in creating a LinkedIn ad.
- Week 8/12: YouTube Channel & Videos Optimization7
- 8.1How YouTube Works?
- 8.2YouTube Automation
- 8.3YouTube Monetization Strategy
- 8.4YouTube Channel & Videos Complete SEO stategy
- 8.5Thumbnail Creation
- 8.6YouTube Reporting
- 8.7Task 8: Describe how YouTube functions as a video-sharing platform, including channel creation and optimization. Discuss strategies for monetizing content and how ads work on YouTube. Explain the importance of thumbnail creation and the available reporting features for analyzing performance.
- Week 9/12: Google Ads8
- 9.1PPC Ads & How doesitWork?
- 9.2Importance of Bounce Rate / Engagement Time of Website Landing Pages
- 9.3Different Types of Google Ads & Understanding Search Ads/ Video Ads
- 9.4Search Ad Creation, Optimization, and Reporting
- 9.5Understanding Display Ad, Display Ad Creation, Optimization, Reporting
- 9.6Google Ad Account Integration with Yotube Channel
- 9.7All Settings in Google Ads
- 9.8Task 9: Provide an overview of Google Ads, including its types and workings. Discuss the importance of landing pages and how to create, optimize, and report on Search and Display Ads. Explain Remarketing Ads, YouTube Ads, and key settings within Google Ads.
- Week 10/12: Google Adsens6
- 10.1What is Google AdSense?
- 10.2Account Approval & Account Setup
- 10.3AdSense Guidelines & Requirements
- 10.4Niche Content Research
- 10.5Traffic Strategy
- 10.6Task 10: How can a well-defined approach encompassing Google AdSense account setup, compliance with AdSense guidelines, niche content research, and traffic generation strategies lead to successful monetization and revenue maximization through Google AdSense?
- Week 11/12: Google Site Kit5
- 11.1Fundamentals of Google Analytics
- 11.2Google Search Console
- 11.3Tag Configuration Using Google Tag Manager
- 11.4Google Trends
- 11.5Task 11: Explain the fundamentals of Google Analytics, Google Search Console (formerly Webmaster Tools), Google Tag Manager, and Google Trends. Provide an overview of each tool’s purpose and functionality in digital marketing.
- Week 12/12: Introduction to Email Marketing6
- 12.1What is Email Marketing?
- 12.2How to do Email Marketing?
- 12.3Top Tools for Email Marketing
- 12.4Automation in Email Marketing
- 12.5Paid E-Mail Marketing Tools
- 12.6Task 12: Define Email Marketing and discuss its implementation. Provide an overview of the top tools for Email Marketing and the concept of automation in this context. Explain the essentials of writing effective emails, identify important metrics for measuring Email Marketing success, and discuss the role of Call to Actions in Email Marketing.
- Final Presentation0